New Media Production (MA)

New Media Production

Master of Arts Program

Tell a better story. The Master of Arts in New Media Production will help you master the creative and technical skills you need in today’s dynamic multimedia environment.  The lines are blurring.  You’re competing in a world where proficiency with the latest technology is a necessity.  Learning to use technology for powerful storytelling will set you apart.

Earn a degree built to help you weave storytelling skills into multimedia projects.  Using the latest tools, tactics, and techniques, you’ll soon sharpen your production skills and produce attention-grabbing content.  You will tell a better story.

Marketing image of students interacting with technology.

Program Description

In the current dynamic media environment, the demand is for practitioners who are able to produce content on various digital platforms using the latest equipment and methods. This degree is designed to teach students how to succeed in that changing media environment and to give them the production skills necessary to communicate stories with impact.

The master of arts (MA) in new media production degree consists of two stackable 18 credit hour certificates. Taken together, the certificates total 36 credit hours. To be awarded the MA in new media production, students must complete the following certificates:

  • Fundamentals of Multimedia Production
  • Advanced New Media Production

The certificate in fundamentals of multimedia production provides students with a basic understanding of how to produce multi-platform content for today’s modern workplace. It builds on production skills students already have while providing a basic understanding of a full range of multimedia production.

The certificate in advanced new media production provides students with a mastery of techniques appropriate to achieve success in the multi-platform universe of today’s modern workplace. It provides students with skills in website construction, audio and video production, and an integration of multimedia projects with social networking.

The certificate in the fundamentals of multimedia production must be completed before the certificate in advanced new media production can be undertaken.

Students who complete both certificates will be awarded the MA in new media production.

This program is offered at Webster’s St. Louis home campus and at the Leiden campus.

Learning Outcomes

  • Students will demonstrate proficiency on multiple digital platforms and possess multiple digital skill sets as part of a modern production process and should be able to perform those skills in a professional environment.
  • Students will develop proficiency in using various media platforms as part of the storytelling process.
  • Students will demonstrate a mastery of storytelling techniques.
  • Students will demonstrate knowledge of various approaches to employing multimedia storytelling to the social media environment.

Program Curriculum

The 36 credit hours required for the MA in new media production must include the following courses as specified in each certificate (21 credit hours):

Core Courses

  • NPRO 5000 New Media Tools (3 hours)
  • NPRO 5100 Written Storytelling (3 hours)
  • NPRO 5200 Audio Storytelling (3 hours)
  • NPRO 5300 Visual Storytelling (3 hours)
  • NPRO 5900 New Media Project Production (3 hours)
  • NPRO 6000 New Media Thesis Project (6 hours)

Students are required to take five courses listed as skills courses for this degree from the following list of available electives (15 credit hours) as specified in each certificate. The 15 hours of course work may come only from the following list of approved electives. No electives used in the completion of the certificate in the fundamentals of multimedia production may be used by students to complete the certificate in advanced new media production.

Elective Skill Courses

  • AUDI 5220 Podcast Production and Promotion (3 hours)
  • FTVP 5310 Fundamentals of Video Cameras and Lighting (3 hours)
  • FTVP 5330 Digital Graphics and Motion Graphics Production (3 hours)
  • FTVP 5331 Video Editing and Webisode Creation (3 hours)
  • INTM 5630 Digital Design and Information Graphic Production (3 hours)
  • INTM 5640 Multimedia Production for Websites and Mobile Applications (3 hours)
  • MEDC 5600 Introduction to Interactive Communications (3 hours)
  • NPRO 5650 Special Topics in New Media Production (3 hours)
  • PHOT 5060 Digital Images and Storytelling (3 hours)

Students may substitute appropriate 4000-level courses for electives in this program with the approval of the student’s academic advisor and by submitting a program option request prior to registration to be approved in writing by the department chair and the dean of the School of Communications.

All students entering this program are required to consult with a School of Communications academic advisor to create a program plan to chart progress through the curriculum in this degree program.

The required and elective courses listed may be taken as directed studies, subject to the conditions stated in the Directed Studies section listed under Academic Policies and Procedures and approved by the director of Graduate Studies and the dean of the School of Communications.


Additional Information

For more information on the individual courses, please see the Full Course Descriptions from the main campus.

Our Team

Media Communications Faculty

Sean M. Leahy

Head of Department

Paul Manwaring

Co-Founder Glimworm

John Loughlin

Video Production

Daria Tuminas


Paul Anstiss

Media Ethics

Mitzi Waltz

International Communication

Clare Proctor

Public Speaking